Web in Focus

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Sum­mary:

A pow­er­ful and cost effec­tive way to demon­strate your exper­tise to prospec­tive clients is to start a pod­cast. In this episode we will dis­cuss why you should con­sider pod­cast­ing and some gen­eral prin­ci­ples you want to fol­low when doing so. Next week, we will dis­cuss how to tech­ni­cally accom­plish qual­ity podcasting.

Episode Top­ics:

Ways to build your business:

• Offline (net­work­ing, busi­ness groups, BBB, Cham­ber of Com­merce, etc.)
• Online (good web pres­ence, Face­book, Twit­ter, MySpace, LinkedIn)
• Sem­i­nars (give away value, local groups, com­mu­nity, etc.)
• Self-​​publish (blog, arti­cles, books)
• Pod­cast (unique oppor­tu­nity to tap into)

Book — Guer­rilla Marketing

Why Pod­cast?

• By the num­bers: There are over 50 mil­lion iTunes Store users
• Demon­strate Exper­tise — Give away value
• Being “sticky” — relevant
• Build­ing rela­tion­ships — estab­lish a community/​following
• Rel­a­tively inexpensive

A Pod­cast­ing Primer

• 51% Enter­tain­ment — 49% Information
• Find a partner
• have a conversation
• Care about a qual­ity recording
• Prac­tice your speech
• Strive for one take — per­fec­tion not required
• Not too commercial
• pimp your ser­vice (within a box)