Web in Focus

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Sum­mary:

An overview of pop­u­lar online social plat­forms and ways to uti­lize them to grow your business.

Episode Top­ics:

Why?

• Self broad­cast — demon­strate exper­tise; give away value; build credibility
• Develop a Com­mu­nity to help grow your business

Should you use a cor­po­rate or per­sonal identity?

• Cor­po­rate Identity:
  • Don’t fall into the trap of mar­ket­ing speak.
  • Always keep in mind what the users are lis­ten­ing for.
  • Great for offer­ing deals and coupons
• Per­sonal Identity:
  • Peo­ple are gen­er­ally more inter­ested in rela­tion­ships than products.
  • Using a your per­sonal iden­tity low­ers the wall to attract new followers.
  • Fol­low­ers will leave if you appear to be a shill for your prod­uct or service.

Plat­forms

• MySpace
  • Good for High School­ers and Musicians
  • Oth­er­wise, Jeff thinks it is a mess
• LinkedIn
  • Jeff’s impres­sion:
    • Active users tend to be out-​​of-​​work and look­ing for a job
    • Good if you are look­ing to hire, not opti­mal to grow your brand
  • Alva’s impres­sion:
    • Use­ful tool to net­work with pro­fes­sion­als in a focused niche
• Face­Book
  • Ideal for main­tain­ing rela­tion­ships with fam­ily and friends
  • Not ideal for devel­op­ing a com­mu­nity of poten­tial clients
• Twit­ter
  • Not ideal for keep­ing up-​​to-​​date with friends and family
  • Bet­ter suited for cre­at­ing a com­mu­nity of poten­tial clients and customers